New this year, Boerne HS will publish the Football Program digitally with Story of the Season.  This will be a weekly, interactive digital game recap newsletter subscription and digital yearbook covering the entire season. Each week, Story of the Season will collect all the video highlights, articles, photos, interviews, behind the scenes content and more and publish a weekly digital magazine recapping the game week. At the end of the season, fans get a comprehensive digital yearbook including all the weekly chapters.

Boerne HS Football will raise money by selling ads to local businesses and personal ads.